Truro is an attractive cathedral city and an important administrative and cultural centre for the South West. It is the dominant retailing destination in Cornwall.

Truro, serving as the administrative and cultural hub of Cornwall, is renowned for its breathtaking cathedral, charming Georgian architecture, and lively shopping scene. Positioned approximately 40 miles (65 km) west of Plymouth, 74 miles (119 km) southwest of Exeter, and 230 miles (370 km) southwest of London, the city boasts strategic geographical connections.

The central shopping area is efficiently organised, comprising 740,000 sq ft of retail floor space. The primary shopping hubs are concentrated along Pydar Street, extending further onto King Street and St Nicholas Street. Lemon Quay, located adjacent to the A39 to the south of the town centre, hosts stores for prominent brands such as M&S and Primark.