Reading is a popular regional retailing destination and a major
commercial and administrative centre for the Thames Valley region.
The town is strategically located 40 miles (64km) west of Central
London, 25 miles (41km) south east of Oxford and 80 miles (130km)
east of Bristol. The town benefits from excellent transport links.
Reading has a total town centre regional retail
floorspace of 1.78 million sq ft above the regional
centre average and ranking the town 19th of PROMIS
centres on this measure. PMA estimates the Consumer
Base of Reading to be 649,000 ranking the town 18th
out of the centres measured. Prime retailing is centred
on the pedestrianised Broad Street where M&S, John
Lewis, Sainsburys and Primark amongst others, are
represented. Broad Street runs from The Oracle at its
eastern entrance, west to Broad Street Mall.
The Oracle Shopping Centre, dominating the food and
beverage provision, is anchored by House of Fraser
it also incorporates a Vue Cinema. The centre offers
700,000 sq ft of retail and leisure, split across two
levels. Key tenants include Apple, Boots, Zara, H&M,
Oliver Bonas, Reiss, Gant, Hollister and L’Occitane,
as well as a Next, Beauty and Home Store. The
scheme benefits from a multi-storey car park providing
approximately 2,300 spaces and a leisure element at
ground floor level. Restaurants in the scheme include
Nando’s, McDonalds, Yo Sushi, Wagamama, Five Guys,
Browns and All Bar One.
The other centre of note is the Broad Street Mall,
located at the western end of Broad Street. The
400,000 sq ft scheme is the town’s secondary shopping
centre, split over two levels with occupiers such as TK
Maxx, The Gym, Wilko and Metro Bank. We understand
that the new owners have plans to re-purpose the
scheme to include a number of complimentary uses.