Guildford is regarded as a strong regional retailing town. It is ranked as one of the most affluent of the PROMIS centres on the PMA affluence indicator and within the Guildford area there are a significantly above average proportion of adults of working age categorised within the most affluent AB social group and in contrast an under representation of, the least affluent D and E social groups. Reflecting the demographic profile and spending habits of the Primary Retail Market Area, per capita total retail spending levels in Guildford are significantly above the PROMIS average. (Source: CACI).

In addition, retail and leisure expenditure within the town is boosted by Guildford’s growing student population. The University of Surrey, a 10 minute walk from the town centre had circa 14,750 students alone in 2023.

The property occupies a prominent and imposing position at the western end of North Street in close proximity to the town’s main shopping centre, The Friary. 

The town offers an attractive retailing environment and benefits from a healthy mix of high-end retailers, national ‘High Street’ multiple brands and a variety of established independent outlets. Guildford's vibrant café culture, supported by diverse independent cafes and popular restaurants, enhances its shopping appeal and consumer dwell time.